Jason enlisted in the Army after 9/11 and served in Special Forces in Iraq and the Sahel region of West Africa. In 2007, built his wife Emily a “go-ruck” for her to keep in her vehicle and at home, ready to go at all times. This was the origin of his company GORUCK. In order to raise awareness for the gear and the brand of GORUCK, Jason started community building through physically grueling events based on Special Forces training called the GORUCK Challenge. To date, GORUCK has earned over $100 million in revenue and led over 7,000 events with 150,000 participants. There are over 300 Official GORUCK Clubs all over the world, accessible and open to all. Jason is a Phi Beta Kappa graduate of Emory University, a Connelly Scholar graduate from Georgetown’s McDonough School of Business, and a combat decorated veteran of Special Forces, including a Bronze Star and an Army Commendation Medal with “V” for Valor. He proudly serves on the Board of Directors of the Green Beret Foundation.